When markets cease to function in a regular manner, it becomes more important than ever for your business to connect with your prospects and customers effectively. Considering marketing resources, platforms, and communication tone are important.
As the world moves towards virtual connections, measuring marketing effectiveness and using the right tools are important. In this presentation, Ellen discusses:
• Pitfalls to avoid when connecting virtually to your prospects and customers
• Discuss the marketing resources to consider as you build your business digital presence
• How to choose the right marketing resources
• Delivering your message effectively