Pricing is both an art and a science. Your price helps to position your business in the market place and sets the tone for your brand.
For many business owners, pricing is an enigma. The only frame of reference they have is what their competitors are doing. Unfortunately, their competitors are not any more knowledgeable. Dale Furtwengler shares his experience on how to:
• Debunk common myths that exist about pricing
• Identify your ideal customer
• Determine an approach to help you gain a better understanding of what your customers value
• Provide strategies to help you position and align your customers’ value to your product/service offerings