About Your Choice Coach

Executive strategists at Your Choice Coach work with entrepreneurs, small business owners, and companies to create more successful strategies for a more solid business foundation. Together, we look toward the future to ensure long-term success.

We do this by:

  • Actively listening to your needs before prescribing a solution
  • Creating strategies to humanize your company
  • Coaching you, the executive, and managers, as well as coaching the business
  • Helping you focus and prioritize to get the results you want

Your Choice Coach is headed by Simone Sloan, an experienced executive strategist and coach. Her mantra is voice, power, and confidence. She helps business professionals find their voice, step into their power, and have the confidence to execute their greatness. An entrepreneur herself, Simone understands all the challenges that come from running a business. She honed her business skills in the pharmaceutical and healthcare industries after getting an MBA and working in the pharmaceutical/biotech/healthcare world. She’s managed cross-functional teams and held roles in marketing, communications, medical affairs, sales, and global business strategy.

Kelly Fuller is a dynamic communications, sales, and analytics leader who is passionate about addressing inequity and driving adoption for change management in the workplace. As a Consultant for Your Choice Coach, an Executive Coaching and Diversity, Equity and Inclusion (DEI) advisory firm, she develops people-centered strategies for clients that support a more inclusive mindset and organizational culture.

Prior to joining Your Choice Coach, Kelly was Senior Sales Director at Talkwalker, a global social listening and analytics company. During her tenure leading the healthcare vertical, she advised enterprise technology, pharmaceutical and consumer packaged goods (CPG) companies on leveraging data insights to support organizational growth drivers.

Kelly also held a career at PR Newswire, a Cision company, where she was recognized for her work counseling agencies and Fortune 500 clients such as Johnson & Johnson, Bayer, and Sanofi on communications and investor relations strategies that engaged global audiences and measured return on investment (ROI) tied to business impact. She’s also led communications and business development strategy at PR/Advertising agencies and tech start-ups.

Kelly serves on the Advisory Council for the Diversity Action Alliance (DAA), a cross-industry coalition dedicated to increasing recruitment, retention, and representation in management for people of color and other underrepresented groups in the communications field. She is a speaker and communications contributor for multiple chapters of PRSA and supports The PRSA Foundation.

Kelly has a BA in Communications, Minor in Spanish from the University at Buffalo, and studied abroad at the Instituto Internacional in Madrid, Spain. She earned a Certificate from Cornell University for its Diversity and Inclusion Training program.

Rich has been successfully delivering change for over 25 years. He has consulted, coached and educated with organizations worldwide, delivering cultural and values driven change within and for many organizations to embrace the diversity of their current and potential workforce.

He is a founding member of ACMP and founding president of the Toronto Chapter. He has also founded the Toronto Change Days conference and regularly speaks on the potential to change behavior, culture and organizational capacity.  

He has a masters in change management and is certified in Project Management, Process improvement, Facilitation, HR, Coaching, Counseling and Psychotherapy. He is also a Certified Lego® Serious Play® Facilitator & Workshop Designer, Certified in facilitating organizations through uncertainty and complexity and an accredited emotional culture deck “elephant rider!”


Areas of Expertise:

  • Executive Coaching

  • Diversity, Equity, & Inclusion Consulting
  • Business Coaching
  • Facilitator
  • Keynote Speaker

Core Values:

Every relationship is a partnership. We are with you each step of the way.

We believe smiles are one of the first steps to breaking down barriers.

Why complicate matters. Concepts and communication are easier when kept simple.

These are our foundational elements in everything that we do.

Verbal and non-verbal communications are powerful. What is being said and your approach are meaningful and important.

We stand by the quality of our work, how we treat others, and our level of professionalism.

Our Approach

With the right balance of risk and reward, Simone and the Your Choice Coach team will support you in reaching your objectives.

One key driver of Your Choice Coach is the recognition that every business is different. We customize our approach for each of our clients, listening to what you most need and desire to achieve your business greatness.

Our Clients

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