Investors and investment management firms should place the same value on behaviors as they do on results. A company’s culture is its brand. As Brian Chesky, CEO of Airbnb explained, a company’s culture is the foundation for future innovation. An entrepreneur’s job is to build that foundation. Although entrepreneurs are busy applying for capital, handling rapid growth, and taking…[Read more]
Pivot Your Business to Become More Competitive
Identifying business opportunities has become increasingly challenging. Today, there are constant shifts in marketing, as well as consumer tastes and preferences. Vertical integrations are occurring among large businesses. Consider Amazon, for example. As business owners, we can choose to stand still and be a result of change, or we can choose to ignite our…[Read more]
Multi-Generational Entrepreneurs are Entrepreneurs
Experienced professionals and entrepreneurs are essential for business growth. These seasoned veterans can help you. They can teach additional skills to take your business to the next level or perhaps even fund a venture. Who says that people who are older tend to be risk averse, unwilling to step out of their comfort zone to…[Read more]
3 Ways to Have Your Customers Loving Your Brand
Consider your customer’s emotional connection with your product, service, and / or brand. Once you make the emotional connection, it will open many possibilities to build and manage your customer relationships. Here are three ways to drive emotional connection with your customers through values, communication, and trust. Values Listening to your customers is essential to…[Read more]
3 Business Culture Challenges
Your business culture is your brand. It is what people see and experience. Creating and protecting your company’s culture is crucial. However, before you can protect it, you must first define it. As business owners, it is your responsibility to set the tone you want your employees, clients, and vendors to espouse. Here are three…[Read more]
- 1
- 2
- 3
- 4
- Next Page »