Have you checked up on your personal brand lately? Is it rocking or is it hiding behind your laptop?

Your personal brand is your strategic, consistent way to showcase yourself so that others want to be connected with you. To rock your personal brand, follow these 4 easy steps.

1. Define Your Personal Brand

Start by looking at how you are defining your personal brand. Understanding your strengths, weaknesses, and areas of development is essential.

This internal assessment and skills inventory will allow you to create a professional development plan for self improvement.

2. Communicate Your Personal Brand Message

Think about what you would like others to know about you. What type information do you want to communicate and how often will you send out this message?

Whether you communicate via social media, blogs, webinars, or presentations, the bottom line is that your communication style should be credible, authentic, and confident.

3. Get Connected

Who needs to know about your personal brand? Do the right connections currently know about you?

If you aren’t sure, look at your personal brand vision, strategy, and tactics, as they will support you in targeting the individuals in your current and future network. These factors will also help you create a framework for a conversation with your boss or your network in order to push your career to the next level.

4. Make Your Personal Brand All About You

Perception is reality, so stay true to yourself. If you don’t believe what you are introducing to the world, then chances are others won’t and all your efforts to cultivate your personal brand will be lost.