Consider your customer’s emotional connection with your product, service, and / or brand. Once you make the emotional connection, it will open many possibilities to build and manage your customer relationships. Here are three ways to drive emotional connection with your customers through values, communication, and trust. Values Listening to your customers is essential to…[Read more]
Optimize Your Personal Brand (Podcast)
We all have a personal brand. How you choose to manage it matters. Your personal brand should be strategically managed to show how unique and differentiated you are, a way to attract or pull people in, and be authentic. In this podcast you will learn to assess your current state, identify your gaps, and…[Read more]