On average, we as consumers get bombarded by at least 6000 messages daily. As business owners, our objective is to break through the noise, standout, and get the attention of our target audience. In this webinar, you will learn: The difference between marketing, advertising, and branding The role thought leadership plays in your marketing mix…[Read more]
Is Your Team Emotionally Intelligent? What Investors Should Know.
Investors and investment management firms should place the same value on behaviors as they do on results. A company’s culture is its brand. As Brian Chesky, CEO of Airbnb explained, a company’s culture is the foundation for future innovation. An entrepreneur’s job is to build that foundation. Although entrepreneurs are busy applying for capital, handling rapid growth, and taking…[Read more]
What is Negotiation? (Podcast)
According to Moshe Cohen, there are five types of negotiation styles: competing, collaboration, avoiding, accommodating, and compromising. These styles are driven by desired outcomes and importance of maintaining a relationship. The emphasis that one places on outcome vs relationship coupled with your desired end result and objective will drive your negotiation style. https://yourchoicecoach.com/wp-content/uploads/What-is-a-Negotiation.mp3Podcast: Play in…[Read more]
Pivot Your Business to Become More Competitive
Identifying business opportunities has become increasingly challenging. Today, there are constant shifts in marketing, as well as consumer tastes and preferences. Vertical integrations are occurring among large businesses. Consider Amazon, for example. As business owners, we can choose to stand still and be a result of change, or we can choose to ignite our…[Read more]
3 Ways to Have Your Customers Loving Your Brand
Consider your customer’s emotional connection with your product, service, and / or brand. Once you make the emotional connection, it will open many possibilities to build and manage your customer relationships. Here are three ways to drive emotional connection with your customers through values, communication, and trust. Values Listening to your customers is essential to…[Read more]