A strong personal brand is invaluable, especially as labor markets become more competitive and workplace changes are fast and dynamic. I am a staunch proponent of having and owning a personal brand. Owning your personal brand proactively puts you in control of your story. It is a representation of what you stand for, a presentation…[Read more]
How to Lean in & Stimulate Empathy in Your Business Culture
How inclusive is your culture? Depending upon where you sit within the organization, you may rate your experience as on point and high with inclusion, there is room for improvement or overall poor. The COVID-19 era has exposed many areas of inequities and imbalances. If not addressed, it can create an environment of uneasiness, filled…[Read more]
Your Marketing Reality in the Midst of Disruption
When markets cease to function in a regular manner, it becomes more important than ever for your business to connect with your prospects and customers effectively. Considering marketing resources, platforms, and communication tone are important. As the world moves towards virtual connections, measuring marketing effectiveness and using the right tools are important. In this presentation,…[Read more]
Communication and People Interaction Skills Hack Through FEEL
If you network, lead teams, are a people manager, this is one webinar you do not want to miss. As a business professional, have you every wondered how you show up in your conversations? Do you lean towards being highly transactional or are you playing for long-term relationship building? Neither? Wouldn’t it be nice if…[Read more]
How To Build An Effective Team By Shifting From “Me” to “We”
How can managers change their conversations from “Me” to “We” to build more effective teams? Managers must step outside of themselves to understand and reflect upon the benefits of their teams. There must be boundaries – including communication, empathy, and respect – to allow for the Me to We shift. These areas will jumpstart the conversation and mindset shift.…[Read more]
How to be Heard: Marketing Communication Best Practices (Podcast)
On average, we as consumers get bombarded by at least 6000 messages daily. As business owners, our objective is to break through the noise, standout, and get the attention of our target audience. In this webinar, you will learn: The difference between marketing, advertising, and branding The role thought leadership plays in your marketing mix…[Read more]
Is Your Team Emotionally Intelligent? What Investors Should Know.
Investors and investment management firms should place the same value on behaviors as they do on results. A company’s culture is its brand. As Brian Chesky, CEO of Airbnb explained, a company’s culture is the foundation for future innovation. An entrepreneur’s job is to build that foundation. Although entrepreneurs are busy applying for capital, handling rapid growth, and taking…[Read more]
What is Negotiation? (Podcast)
According to Moshe Cohen, there are five types of negotiation styles: competing, collaboration, avoiding, accommodating, and compromising. These styles are driven by desired outcomes and importance of maintaining a relationship. The emphasis that one places on outcome vs relationship coupled with your desired end result and objective will drive your negotiation style. https://yourchoicecoach.com/wp-content/uploads/What-is-a-Negotiation.mp3Podcast: Play in…[Read more]
Pivot Your Business to Become More Competitive
Identifying business opportunities has become increasingly challenging. Today, there are constant shifts in marketing, as well as consumer tastes and preferences. Vertical integrations are occurring among large businesses. Consider Amazon, for example. As business owners, we can choose to stand still and be a result of change, or we can choose to ignite our…[Read more]
3 Ways to Have Your Customers Loving Your Brand
Consider your customer’s emotional connection with your product, service, and / or brand. Once you make the emotional connection, it will open many possibilities to build and manage your customer relationships. Here are three ways to drive emotional connection with your customers through values, communication, and trust. Values Listening to your customers is essential to…[Read more]
