When markets cease to function in a regular manner, it becomes more important than ever for your business to connect with your prospects and customers effectively. Considering marketing resources, platforms, and communication tone are important. As the world moves towards virtual connections, measuring marketing effectiveness and using the right tools are important. In this presentation,…[Read more]
How to Outperform Your Competition in Today’s Digital Age
In the digital age, it is absolutely essential for your business to have an online presence. If you do not have a website, an e-commerce platform, a social media page, or a combination of all three, your company is already losing and is missing out on sales potential. Your clients and potential customers are expecting…[Read more]
Pivot Your Business to Become More Competitive
Identifying business opportunities has become increasingly challenging. Today, there are constant shifts in marketing, as well as consumer tastes and preferences. Vertical integrations are occurring among large businesses. Consider Amazon, for example. As business owners, we can choose to stand still and be a result of change, or we can choose to ignite our…[Read more]
Connecting Leadership & Your Essence to Create an Effective Team
Leadership from essence is not an event nor is it a one-time thing you do to make you and your team feel good. In today’s business environment, paying attention to market dynamics, competitors, your customers’ needs, and your internal team takes lots of brain power. How you choose to lead impacts your team’s performance, culture, and…[Read more]
Create Breakthroughs in Your Value Prop
So many entrepreneurs are busy working to develop a minimum viable product (MVP), they often put off the time and effort required to create a value prop (VP) for their product/service. A VP is a succinct way of telling the world why your product or service is different. It is the reason people will connect,…[Read more]
You Are an Entrepreneur, Now What?!
Launching a business is a huge accomplishment that comes with lots of highs and lows. Before you launch your business, have a plan. Think about your marketing, sales, communication, competition, price, your brand, & budget/funding. Whether you are working with a partner or you are a solopreneur, surround yourself with people who are capable of…[Read more]
